CMOs: Your honest guide to hiring in-house vs. partnering with a paid ads agency

Compare cost, creative capacity, speed, and flexibility - then decide which option will drive better results for your B2C lead gen strategy.

Making the right decision for your company's social media marketing strategy can not only be challenging - but also very costly. Should you invest in hiring an in-house paid media buyer or partner with a specialized marketing agency?

This guide offers an honest, side-by-side comparison to help B2C lead generation companies determine the best path forward based on key factors that impact growth and scalability. We are going to use our own agency pricing model as we want to stay true to data we have on hand!

What you’ll get:

• A side-by-side breakdown of 11 key hiring factors (cost, expertise, flexibility)

• A self-assessment checklist to help you decide quickly

• A clear recommendation: Hire internally or outsource to an agency?

• Bonus: Fill it out digitally or print it — then take it to your next hiring or strategy meeting.

Make the smarter hire — in 4 simple steps:

1. Enter your email to get the worksheet.

2. Open the fillable PDF — no printing needed (unless you’re old-school).

3. Check your answers across 11 quick decision points.

4. See where your score leans: in-house or agency.

Compare the cost, scalability & speed - before you hire your paid media specialist!

P.S. The wrong hire can cost your company 6–12 months of growth.